Over the past decade, I’ve helped brands, DMOs, and startups craft narratives that do more than inform. They inspire action, spark connection, and build lasting loyalty.

I create content ecosystems that span websites, blogs, social campaigns, email, and print, always with a focus on SEO/AIO, UX-first design, and conversion-driven messaging. My approach blends creativity with strategy that turns audience insights and search data into stories that resonate.

I’ve led content strategy for organizations ranging from Visit Galveston, where I shaped editorial voice and launched initiatives like the Galveston History & Heritage Trail, to Group 1001, where I spearheaded a complete website overhaul for a multi-billion-dollar brand. My work spans industries including tourism, fintech, EdTech, and eCommerce, but the throughline is always the same: clear, compelling storytelling that moves people.

Alongside traditional content strategy, I’ve also been an early adopter of AI tools and prompt engineering, training teams on how to integrate generative AI into workflows to streamline production without losing authenticity.

When I’m not building content strategies, you’ll find me digging into history and culture for storytelling inspiration, or exploring new destinations, because I believe the best content starts with curiosity.