Email Marketing Case Study
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From March–July 2025, my email campaigns consistently outperformed industry averages (20% open rate), achieving an average 29% open rate and 2.7–4.7% click-to-open rate. Juneteenth campaigns alone generated 64+ clicks on a single CTA. Strategic subject lines, clear calls to action, and engaging destination storytelling drove measurable traffic and strengthened brand loyalty.
From March–July 2025, my email campaigns consistently outperformed industry averages (20% open rate), achieving an average 29% open rate and 2.7–4.7% click-to-open rate. Juneteenth campaigns alone generated 64+ clicks on a single CTA. Strategic subject lines, clear calls to action, and engaging destination storytelling drove measurable traffic and strengthened brand loyalty.
